Business Card Designs

– Need business card designs to complement and enhance your brand?
– Want card designs for your business included as part of a highly effective marketing service?
– Interested in learning how to dominate the online market?
– Want to entice a higher level of targeted traffic to your business?

Though they are of compact size, don’t let that fool you into thinking that business cards are of little consequence. Those little guys have the power to capture and communicate your brand and entice new customers – all on the space of something that can fit into your hand.

Business cards allow you to effectively and efficiently communicate your brand in an easy to store, compact, and portable form that potential customers readily have access to. Cards are a simple yet highly effective way to support your brand image with a tangible point of reference to give to customers. If a customer has your business’ branded card, they have a simple way to refer to you when they are in need of products or services in which you specialise. They can refer to you and your business with a simple glance inside their wallet and in that way, you always remain in the periphery of their mind. Using a company card supports overarching marketing and advertising efforts because it promotes brand consistency and strength. You can tailor your cards to align with your website design and online presence to generate more credibility for your business. The more widely available your brand is, the higher the level of trust your business will incite from prospective customers. And business cards are the perfect way to support your brand.

Memorable and engaging card design complements a quality web presence and will be more effective in enticing customers to your business. You can opt for simple design, however a professional service will be able to configure business card designs to encompass your brand and communicate a strong message to your customers. If you already have an established brand or website that you’re satisfied with, ensure your business card designs align with your established brand in order to generate additional customer interest. Cards work well alongside a strong brand image and you need to firmly establish that brand and your key message before constructing business cards or any other marketing collateral. Your cards will be a representation of your business, and so they must embody your brand perfectly.

Remember to strategically plan your marketing and branding efforts before you begin implementing any business ventures.

Business Card Design Tips

Often, your business card is the only item left with a potential client or business partner. After a conference, meeting or display of your products, you are likely to meet dozens of people and leave your business card with them. It is essential that the business card design is complex and complete. This means that your logo, name, title and address (including contact details such as phone, fax, e-mail and web site) should all be present. When you are having your business card designed, aim for an image and a “feel” that best represents you and your company. Do not go for a flashy business card design if you are working in the financial field as this might give a feeling of sloppiness and insecurity to your clients.

Adapt the business card design to your clients

It is not important that you like your business card – but it is very important that your business partners and clients like it. Of course, you should always aim to get a business card design that you become attached to, a fact that will give you even more confidence. One useful trick is to print out a few dozen business cards and give them out to potential prospects and conduct an “on the spot” interview about them. Gather their opinions and make any necessary changes to improve your business card design.

Business card printing

If a professional graphic design company created your business card, you can rest assured that they also followed all the necessary guidelines to make the business card printing process a good one. This means that the business card designer saved the files in a format suitable for print (such as a TIF or EPS) and left a bleed area sometimes required by printers. Many advertising and creation agencies also offer business card printing, either with their own printers or by using a dedicated printer’s services to do it. Quite often, a graphic design company will offer you a package for your card: both the design and the business card printing.

Costs of business card printing

Because there are many design and print packages and a variety of prices for business card printing, we will not stop to analyze actual costs. However, the general rules are as follows:

· Black and white business card printing is the cheapest, but do try to print on high quality paper, or the business cards will look unprofessional.

· Using 2-3 colors (pluswhite and black) can produce good visual results and is also cheap.

· Full color business card printing is more expensive, but can also produce some great visual results.

· The larger your order, the cheaper you get with the individual business card printing cost.

5 Tips for a Successful Business Card Design

Despite the move to everything digital, the exchange of a printed business card is time-tested tradition in face-to -face business interactions. Whether you are meeting a prospective client for the first time or at a networking event, your card is a critical factor in making a good impression. Savvy, well-connected business people never leave home without a stack of effectively designed cards in their wallet or purse, but what exactly constitutes an effective business card design? These 5 tips should give you some guidelines when looking to redesign your company’s business card:

Information: The main purpose of a business card is to make it easy for people to contact you. Include only the contact information that is absolutely necessary. For example, email, phone, cell, website, address, name and job title. You don’t need to provide a long list of services or every single mailing address if your company has multiple locations. There is very limited space on a business card, so by limiting the amount of textual information, the overall design will be cleaner and easier to read.

Brand: A business card conveys your brand by introducing brand elements, such as logo, colors and fonts. It is imperative that your card to be consistent with your other branded materials. This helps to reinforce your brands, helping new acquaintances remember you and your company better.

Size: If you’ve ever thought about making your business cards larger, smaller, or even a fancy die cut to stand apart from your competition, there are advantages and disadvantages to consider. The typically business card size is 3.5″ x 2″ – meaning wallets and card holders are designed to accommodate this size. If you card won’t fit into these items, it may get tossed in the trash – making you lose out on potential business. So it’s best to create a design that stands out while fitting within those dimensions so that you’re newly made contacts can carry and store your information easily.

Paper: There are 3 things you want to consider when choosing the paper stock for your business card – weight, design, and finish. First you need your card to be sturdy so it doesn’t get dented or torn in your wallet or business card holder. Just like a flimsy handshake doesn’t make a good impression; neither does a flimsy business card. Next, you want to consider the design of the card and what color paper and texture will compliment the design the best. Simple variations such as an off-white linen paper stock verses a bright white smooth paper stock will really impact the final product. Lastly, you want to consider the finish – is uncoated, matte, or glossy the best? That’s up to the designer and printer – but it’s always nice to be able to jot down some additional information on your card if need be. Certain types of finishes or coats won’t allow this – such as glossy and certain matte finishes.

Design: The business card design itself must present both your contact information and brand elements on a very small space. So it is best to keep the design clean and organized. This can be achieved by making sure there is negative space on the card. Negative space allows your eyes to rest and focused your attention on what’s most important. Selecting appropriate fonts and font sizes is also important because it impacts the legibility. It’s best to select a font that is still legible at a small size – a classic serif or sans serif font would be your best bet. Lastly, you want to organize the content (information and branding elements) so that it’s user-friendly and visually appealing.